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   11 de setembro de 2024

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I wanted to share some of my thoughts on the 2021 holiday season, but before I jump right into everything, here is some background on me so you understand where I am coming from:

  • I am a former fraud manager who has been through the holiday strategy & prep process.
  • I am now in sales and listen to prospective clients’ concerns and determine how we can help.
  • I have been working with Accertify’s top retail clients for the past four holiday seasons.
  • I have 3 young kids, 2 of them have made specific lists for Santa (no pressure!).

When is the Peak? Did the Holiday Rush Already Start/Finish?

Many of our retail clients have been running at or above peak holiday volumes throughout the pandemic. There was some eCommerce normalization after the vaccine rollout, but many consumers still prefer online shopping and buy online/pick up in-store.

In 2021 we have seen major shifts in shopper behavior and my family is a perfect example.

More People Are Shopping Online

My grandfather is not much of a shopper, nor is he tech-savvy, but he does have an iPhone that he has been using for the past 2 years. During the pandemic, he used the Walmart and Target apps to buy groceries for curbside pickup. This blew my mind! He is a perfect example of the pandemic eCommerce convert because he realizes how easy it is to shop for the things he needs.

More People Are Shopping Online

Many of our retail clients have been running at or above peak holiday volumes throughout the pandemic. There was some eCommerce normalization after the vaccine rollout, but many consumers still prefer online shopping and buy online/pick up in-store.

In 2021 we have seen major shifts in shopper behavior and my family is a perfect example.

In 2021 we have seen major shifts in shopper behavior and my family is a perfect example.