admin
-Estudo de casos
-20 de novembro de 2024
Viator is a TripAdvisor company that makes it easy to find and book tours and activities around the world. Viator offers industry-leading flexibility and last-minute availability so travellers can make the most of their time off, and spend less time
searching and more time making memories.
In 2020 the impact of COVID-19 was significant for business
globally and chargebacks were a problem at the start of the
pandemic, particularly for travel companies like Viator.
Viator had a small fraud team and needed a solution with enough flexibility for the team to easily make adjustments to accommodate changing market and fraud requirements. They also needed a solution with machine learning and the ability to leverage community data to identify fraud without impacting customer experience.
Viator worked with Accertify’s Professional Services team to implement an effective scoring process and to get them up-and-running quickly.
Viator saw quick and significant results by leveraging the Accertify Professional Services team’s expertise to understand their new fraud strategy. The company has seen a 90% increase in chargeback win rates and a 75% reduction in fraud since Accertify solutions were implemented.
